Posted by: viewfromtheriva | May 29, 2010

DiscoverSplit! tourist newspaper premieres!


The front page–the headline typeface is different because this is a ZIP file, but everything else is actual

After six months of hard work, Split’s first newspaper for tourists is finally here! Distribution will begin Monday, May 31s.

With 250,000 circulation it is the largest circulation newspaper for tourists in the whole country!

The free, full-color, 12 page newspaper includes a special 4 page pull out section of the only walking map of all the streets in the actual Palace of Diocletian (with a list by category of all shops).

DiscoverSplit! will be distributed to all of the major hotels, shops, Tourist offices, ferry terminal,  and other venues to reach as many people as possible.

The two page spread on great day trips you can take from Split

The most difficult part of creating this project was of course getting advertising.  Although the cost of an ad was far less on a per reader basis than much smaller circulation (and size!) tourist publications here, the local marketplace is just not used to something like this.  Our hope is that after they see how visitors respond to the newspaper, next year it will be far easier.

The yummiest page in the newspaper!

I got a lot of help from a lot of people to make sure the editorial content was as interesting as possible–it could have been 24 pages if there were more advertisers since there is so much to say about Split, the region and Dalmatia.

The walking map of Diocletian’s Palace was created by us–six months of work with a big assist from Anja Rogulic who did a lot of the research.

Let me hear your comments–so we can make next year’s issue even better!

Enjoy our new Croatian vacation portal

Read more about Croatia at secret dalmatia’s unique blog

Coming to Split?  www.thehotelsofsplit.com

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Responses

  1. I will be looking for them on Monday! congrats! and we will have to celebrate!

  2. Time flies, here comes the season 2010… Good luck, Robert!

  3. […] This post was mentioned on Twitter by Zagreb Vip, Elisa . Elisa said: Hey @HotelsOfSplit did you see Split will have it's 1st tourist newspaper? way to go! http://bit.ly/bn5j82 […]

  4. Bravo. Looks like a beautiful part of the world.


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